A redbull vending machine
It all started when…
Redbull wanted to sample their newly released Redbull Summer edition can.
Xlab built a custom vending machine that interacted with passers and controlled when and how they received their cans.
The result , a lot of laugher, pushup, dancing and at the end some more energy.
Xlab handled the activation through providing a complete on ground production, software and operation.