Lenovo Human keyboard

 
 

It all started when…

Lenovo wanted to launch their new Lenovo Yoga Book.
Xlab decided to emphasis on the most beautiful aspect of the this laptop. Its Keyboard.

University students were invited to a movie premiere , where they took part in this viral stunt.
Each seat was turned into a keyboard button , triggered by having the person stand up.
A live view, Lenovo’s twitter account and a trained MC helped turn this stunt viral.

XLAB covered the whole activation, from on ground production to all projection, software, and animation elements.