EMOJI GO - AR GAME

 
 

It all started when…

MAF decided to build a Pokemon- Go style game where people needed to capture emojis around their three flag ship malls. 

Customers had the experience of looking for emojis in all areas of the mall and catching them to collect points and be part of a leaderboard to win daily prizes. 

XLAB covered the whole activation, from on ground production to all AR software and animations.