Cooking daze

 
 

It all started when…

Dubai Food Festival arrived and City Centre had plans to turn everyone into a chef.
By showcasing their in mall restaurants a digital cooking game was created , allowing shoppers to serve customers and run their own restaurants.

4d elements such as smell and smoke helped turns the game into an extremely immersive cooking experience.

Xlab covered the whole activation from on-ground production to game development, software, animations and operation.